Applications
Banking - for illustrating bank business model, as well as understanding bank equilibrium (solvency)
Corporate strategy - for using BCG, ADL, SWOT, AHP, taking strat. decisions, forecasting corpo future
Exportation - for using market segmentation, positionning and monitoring international competition
Finance - for interactively introducing fin. statements, fin. ratios, profit vs. liquidity, stock exchange
Holdings - for managing parent as well as subsidiaries, for illustrating stock portfolio management
HRM - for understanding the leadership and showing problems with management of emplyees
Market analysis - for showing how to build samples and questionnaires and for introducing statistics
Marketing - for showing the relationships between different elements of marketing-mix
Selling - for interactively illustrating psychological aspects of the selling act for goods and services
Tourism & hospitality - for adapting company offers to different market segments of intangibles
Negotiation - for interactive practice and showing different possible deal concluding strategies
Corporate strategy - for using BCG, ADL, SWOT, AHP, taking strat. decisions, forecasting corpo future
Exportation - for using market segmentation, positionning and monitoring international competition
Finance - for interactively introducing fin. statements, fin. ratios, profit vs. liquidity, stock exchange
Holdings - for managing parent as well as subsidiaries, for illustrating stock portfolio management
HRM - for understanding the leadership and showing problems with management of emplyees
Market analysis - for showing how to build samples and questionnaires and for introducing statistics
Marketing - for showing the relationships between different elements of marketing-mix
Selling - for interactively illustrating psychological aspects of the selling act for goods and services
Tourism & hospitality - for adapting company offers to different market segments of intangibles
Negotiation - for interactive practice and showing different possible deal concluding strategies